To contribute to a society where cyclists can enjoy riding in safety.
As a brand with a prominent visibility on the global stage of cycling Lazer wants to be there for the pros, the enthusiasts, the parents, the weekend warriors and those only just starting in cycling.
Sometimes the step to cycling can be big. It can be unknown; it can seem out of reach or it can just be scary. In order to get more people on bicycles Lazer is teaming up with Cities for Cycling to get butts on bikes, safely.
For a three-month period Lazer is hosting a platform to register (Lazer) helmet purchases. Based on the number of registrations Lazer will provide helmets, free of charge, to Cities for Cycling. More registrations mean more free helmets. At a minimum 200 helmets will be provided and that number can only go up.
With this action Lazer wants to reinforce its mission:
To contribute to a society where cyclists can enjoy riding in safety.
It is our reason to exist and It’s why we make our products with the greatest care. Hopefully we can bring joy and safety to riders who need it.
Visit the registration page HERE. https://www.lazersport.com/gr/bosa/
